Strategic Research Inc. employs appropriate, often multiple research approaches in its projects so that our clients receive benefits that are captured by alternative research strategies.
  
Polling: Too often, many of us think that we understand our neighbors` perspectives, but we never ask them. Too often, the assumptions made by some of us about others are wrong. Polling helps us to determine what topics are salient to the people we are trying to understand and motivate. Polling helps us to determine how voters perceive our candidate versus other candidates. Polling helps us to determine the intensity with which people hold their views.

Focus Groups: Focus group research allows us to dig deeply into "why" people hold the views they do. Focus groups help us gain insights about how people view the issues and organizations about which we care deeply. Focus groups provide us with a context and history about the views that people hold.

Qualitative: Qualitative research such as interviews and archival work are critical to understanding the nuances of subject matter. Qualitative research often yields insight into the informal workings of policy making and bargaining.

Quantitative: Statistical methodological investigations and the visual presentation of data are important contributing factors to persuading an audience that we have tested alternative assumptions. Employing statistical methodological approaches helps researchers and clients clarify their variables and their hypotheses. It also provides the "hard" data necessary for making compelling arguments.

Political Mapping: Political mapping helps policy makers understand their allies and their opponents and the arguments they will encounter on any issue.

Content Analysis: Content analysis helps us to understand the frequency with which a perspective appears, the circumstances under which that perspective appears, and the relational themes that a given perspective evokes.

Presentations: Presentations allow us to communicate our findings and to explain our methodologies. Presentations allow us to answer questions that might arise from reading our reports.

Workshops: Workshops allow us to present a range of related materials over a period of several hours. Utilizing several hours means that we can tie together sub-issues and deepen our audience`s understanding of major issues. Workshops allow our client-partners to learn skills by participating in activities in a supervised setting.